Task
[ The city of Kołobrzeg needed new branding. The old identification did not fulfill its task, and in addition, the city wants to position itself as a premium resort, advertising itself as an ideal place for recreation and renewal of body and soul in the style of the Scandinavian ideology of hygge. ]
Re:Generation
The city of Kołobrzeg wants to change the way people perceive it. To become a city where the body and soul can regenerate. A city based on harmonious and dynamic development.
Thanks to its location and natural resources, it enables biological / psychophysical / spiritual regeneration and an active and healthy lifestyle for residents and visitors.
Aspirations
We aspire to be a modern, premium city that follows the philosophy of the Scandinavian hygge style in every aspect of life.
For this we need a clear set of visual elements that determine how the city is perceived.
Miasto
The Roots
The sign is a combination of what is most important in Kołobrzeg – its seaside history and architecture as well as recreational areas around the city, the sea and green areas.
All these values are located in the letter K, after the city of Kołobrzeg.
Keeping up with the times, the current logo, despite having similar symbolism,
is changing completely to reflect the values of slowlife and gives the city a premium image.
Harmony
Keeping up with the times, the current logo, despite similar symbolism, is changing completely to reflect slowlife values and give the city a premium image.
Urban Object Identification System
As befits a city, an identification system is also needed for urban facilities so that the city has a coherent and comprehensive visual space.
