Task
[ Uniqly needed a refreshed brand identity, as their previous visual language no longer reflected the nature of their business – it felt too “childish” and did not match the level of innovation behind the brand. The goal was to create a more professional, modern and technology-driven image that would be clear and convincing both for end customers unfamiliar with blockchain and for demanding B2B clients. ]
Start
Merch 3.0
Uniqly develops dedicated NFC chips that are sewn into garments, connecting each physical item with its blockchain-based digital twin. This enhances the overall immersion around the product and adds extra value – the clothing becomes a digital key to exclusive content such as event tickets, access to an artist’s private materials, as well as special benefits and content available only to owners of a given item.
Vision
Strategy
To know where you’re heading, you first need a clear map. The first stage of our work was therefore to create a communication strategy for Uniqly – from analysing its immediate market environment, through defining the brand’s unique identity, to outlining its development direction and its ambition to shape the future. The resulting strategy became a practical signpost: it shows Uniqly what truly makes it unique and how to consistently achieve its goals.
We all believe in the idea pioneered by Satoshi Nakamoto. True freedom, both financial and personal, no one can take that away from us.
Quote from the communication strategy
Core
Be the change
you want to see in the world
Since we already knew what kind of change Uniqly wants to bring into the world, the next step was to translate it into a coherent brand language and a renewed visual identity. The goal was to break away from existing patterns and clearly show what Uniqly has to offer – so that this promise of real change is tangible for the audience at every stage of their interaction with the brand.
Target
Target group
Uniqly’s direct target group are B2B clients, but for both them and the brand itself, the true end users are younger audiences – primarily Generations Y and Z. They spend a significant part of their lives online, are highly fluent in new technologies, deeply engaged in their communities and strongly loyal to the brands they identify with.
Our B2B client needs to feel that we truly understand these audiences: we know their needs, how to reach them, how to engage them, start a conversation and inspire action. We understand the pulse of their world and the language they use every day.
Point of Interest
Social media
An equally important area for Uniqly is its presence on social media, where both business clients and end users are active. Social communication needs not only to follow all previously defined strategic and branding guidelines, but also to genuinely engage potential users. The entire content and visual layer should be wrapped in a form that resonates with the spirit of Web3, both visually and narratively.
Point of Use / UX / UI
The Apps
As a provider of the technological layer, Uniqly constantly needed application interface designs for its clients to support the digital utility of merch and provide access to additional bonuses tied to each item. Beyond designing the interfaces themselves, it was crucial to create an intuitive user journey – one that guides users step by step, even if they are interacting with this kind of solution and Web3 technology for the very first time.
