Task
[Educational toys for children are an interesting example of how you can help a child develop from an early age. My role was to introduce a new brand to the market, so everything had to be created, from the naming, through the entire branding, to the packaging design for the website. ]
Concept
Name
The first step was to create a name that would have a soft character and would be directly associated with the Montessori method, thanks to which the name would quickly decode the brand.
This is how Montini was created.
What is the Montessori method?
The primary goal of the Montessori program is to help children achieve their full potential in all areas of life. Activities foster the development of social skills, emotional growth, and physical coordination.
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Montessori
Learning through play
The Montessori method focuses on the comprehensive development of children from preschool to school age. This educational method places great emphasis on the environment and teachers, who help children achieve their full potential in all areas of life.
Color
The colors of the logo and all identification elements were carefully selected to symbolize the most important elements of the Montessori method and to be user-friendly.
Blue
It has a calming effect and is associated with the sky and ocean, making us perceive blue as a color of certainty and reliability. The light shade is also associated with knowledge and stability.
Yellow
It is associated with sunshine and warmth, instilling a sense of happiness and joy. It promotes clarity of thought and memory, and evokes pleasant, warm feelings.
Green
The most relaxing color. Its association with nature and vegetation evokes a sense of security. It symbolizes growth, harmony, and energy.
Red
It is a color that emphasizes joy and the strength of emotions and passion.
Purple
Plum-toned purple is magical and mysterious, encouraging exploration.
Logotype
