Task
[ Branding was to be created based on a previously developed communication strategy, based on the character of the Genie, who represents rapid goal achievement and meeting unconventional customer expectations. The branding was to be the brand’s visual response to the developed strategy. ]
A pinch of communication magic
Printing house clients fear failure and have a multitude of wishes… Sometimes these are demanding projects – somewhat more difficult to fulfill, complicated to implement. Other times, they come to us with everyday needs.
In the “You Say It, You Have It!” concept, the magical figure of the Genie comes to our aid in fulfilling everyday dreams and more complex ones! After all, he is known for his reliability and his ability to help people fulfill their wishes.
The Genie knows how high expectations customers
and their superiors have…
Magic in the smallest detail
The logo depicts a genie emerging from the letter G, which stands for Genasi. This reinforces the message of fulfilling customer wishes. The stars surrounding the genie symbolize the magical aspect of the entire identity, simultaneously emphasizing the printing house’s ability to meet even the most challenging customer requests. Bold colors make the new branding immediately eye-catching and attention-grabbing. Vibrant shades emphasize the wide range of products and the personalized approach to each customer.
Colours
The primary colors are cyan, purple, and red. Purple is the dominant color among the identity elements, followed by cyan, and red is used as an accent color. However, such strong colors also require a counterweight in the form of white, which visually lightens the branding so it doesn’t feel too heavy.
Typography
The font used for headings and decorative text is Nexa. The complementary font used for most materials is Baloo Paaji 2. It is used for paragraph text.
Some magic inside
The developed system of visual elements now needed to be breathed into life and translated into an eye-catching identification that would allow the brand to fully spread its wings, in line with the assumptions of the communication strategy.
Make a wish
“I will give you magic advise,
make some design on device!”
Some Genie from the Internet
