Task
BOLS needed a concept for their new product. My task was to create the entire idea on which the product could be based and all activities related to introducing the product to the market – starting from the name, through the graphic design, sleeve, collective carton, elements supporting sales, ending with the activation of the product.
Bols Vodka is a pioneer of mineral filtration in Poland. In 2017, it introduced the first limited editions of mineral-filtered vodkas. Three products have been introduced so far. I was supposed to create the fourth.
Opal
A mineral with a soul
Opal. It is said to be a mineral with the soul of an artist, developing imagination and creativity, that it balances emotions and brings out inner beauty. It is one of the most expensive stones in the world. It was once believed that opal was a gift from the Gods. It has a very characteristic appearance, shimmers with many colors, and gives a lot of scope for creativity.
Bols Fenix
The interior of the opal shimmers with multi-colored flames,
thus the name was created, which gives the product
a mythical character and covers it with a slight note of mystery.
